Industry: Food & Beverage – Canada’s Largest Tempeh Brand
Challenge: Redo the client’s website, run ads on Google and Meta, and increase social media activity to expand their market reach.
The Challenge
The client, Canada’s largest tempeh maker based in Canada, needed to grow their online presence. Their website was old, and their digital ads were few. They wanted to reach the west coast and Quebec markets. They needed a simple, clear plan to boost their brand and sales.
The Solution
The client teamed up with Supercharge Socials to boost their website, ads, and social media. Here’s what we did:
Professional Website Redesign
We started by redesigning the client’s website. We made it modern and easy to use. The new site was built to match their brand guide. It had a fresh look and was simple to navigate. We added features to help customers find products and vendors easily. A good website is key for building trust and providing a smooth user experience (WebFX).
Before:
After:
Google and Meta Ads Campaigns
To grow brand awareness and sales, we ran targeted ads on Google and Meta. These ads reached health-conscious consumers and food lovers across Canada. Digital ads can boost brand visibility and drive consumer action (HubSpot).
Increased Social Media Activity
We planned and posted regularly on social media. Our posts featured recipes, customer stories, and behind-the-scenes looks at the client’s production process. Regular social media activity is key for building a loyal audience and growing brand awareness (Sprout Social).
The Results
The partnership with Supercharge Socials led to great results for the client:
- National Expansion: The improved online presence and targeted ads helped the client expand their product availability to the west coast and Quebec, reaching more people across Canada.
- Increased Product Sales: In just three weeks, the client saw a 9% increase in product sales. High-quality content and targeted campaigns can drive strong engagement and sales (Content Marketing Institute).
- Impressive Reach: With a budget of $2,500 CAD, our Google and Meta ads reached nearly 1 MILLION Canadians. This greatly boosted brand awareness and engagement.
- Website Usability Improvements: The new website was professional and matched the brand guide. It also had better features, making it easier for customers to find products and vendors. Good user experience on websites is key for keeping visitors and turning them into customers (Search Engine Journal).
