Marketing can feel tricky, but Google has a simple way to help businesses connect with customers. It’s called the 7-11-4 rule. If you want to grow your business using search engine optimization (SEO), social media management, and website designing, this guide will help you understand how to use the 7-11-4 rule easily.
The 7-11-4 rule explains how many times a customer should see your brand before they trust it. Here’s what it means:
7 Hours of Interaction: Customers should spend at least seven hours learning about your business.
11 Touchpoints: They should interact with your brand at least 11 times.
4 Locations: Your business should be in at least four places (website, social media, email, etc.).
This rule helps people feel comfortable with your brand before they decide to buy from you.
If you want to build a strong brand, you need to follow this rule in a smart way. Here’s how:
You want potential customers to spend time with your content so they can learn about your brand. Here’s how:
Write Blog Posts: Create simple and helpful articles on topics your customers care about.
Make Videos & Webinars: Teach people something useful about your business.
Start a Podcast: Talk about your industry in an easy-to-understand way.
Offer Free Guides: Give away tips or instructions in exchange for an email sign-up.
When people spend more time on your website, it also helps improve your SEO ranking on Google.
The more times people see your business, the better they will remember it. Here are ways to increase touchpoints:
Post on Social Media: Stay active on Facebook, Instagram, and LinkedIn.
Send Emails: Send useful tips and updates to your email subscribers.
Use Paid Ads: Show up on Google and social media ads.
Engage With Customers: Reply to messages and comments quickly.
Work With Influencers: Have others talk about your business.
These touchpoints help build trust and remind people of your brand.
Make sure customers can find you in multiple locations. Here’s where you should be:
Website & Blog: Have a simple, well-organized website that loads fast.
Social Media: Post useful content on platforms where your audience is active.
YouTube & Video Content: Make videos that explain what you do.
Emails & Newsletters: Stay connected with your audience through email updates.
Being present in different places helps build credibility and keeps your brand on people’s minds.
Each part of the 7-11-4 rule connects to key marketing strategies:
Search Engine Optimization (SEO): A website that follows SEO rules gets seen by more people.
Social Media Management: Talking to your audience on social media increases your touchpoints.
Website Builder & Website Designing: A simple, professional website makes visitors stay longer and learn about your brand.
Google’s 7-11-4 rule shows that customers need time to trust a brand. By creating useful content, engaging often, and being easy to find, you make it easier for people to buy from you.
If you want to improve your digital marketing strategy, start using the 7-11-4 rule today. Focus on SEO, social media, and website design to create a smooth experience for your customers—and watch your business grow!
